http://www.youtube.com/watch?v=erhbn3ElJVo
I happen to come across this article concerning Skechers Shape-Ups, and how they are paying $40 million to settle a law suit that accuses them of false advertisement. Shape-ups "would help people lose weight, build muscle and get in shape." Whether or not these claims are true or not, I feel that the underlying issue is that Skechers advertisements uses socially constructed views of what it beautiful to not only sell their shoes, but more importantly adds to the idea that women have to look a certain way to fit into what society constructs as "beautiful" and "sexy". Yes, these shoes are suppose to get you into shape, but when Skechers have celebrities like Kim Kardashian as a spokes model in a submissive commercial, it not only suggest that without really working out you're gonna look like Kim Kardashian but also reestablishes that women that want to "look sexy" have to look like Kim. And this is not what I believe at all. I feel that being sexy is not defined by how thin, how toned, or how curvaceous your body is, but how confident and comfortable you feel in the body that you have. As a society, we lose site of what really matters because we are so drowned by how we look, and what people think of us. I believe one major factor in this way of thinking is the society we live in. Our society is run by media, and what is seen on media is sex because it sells and it is implanted in our minds that we are suppose to look that way because that's all that we see. The submissive factor of this ad was another issue that I found a problem with. Why is it sexy to be seen as submissive? I have no clue, but that's a topic for another blog.
Natasha Nguyen
Kin 338I
Wednesday 4-6:45
No comments:
Post a Comment