Why do women have to be sex objects to make a commercials?

     Danika Patrick was the only women to win the Indy Car Series. She is an amazing race car driver that is a spokesperson for GoDaddy. com. She does provocative commercials for her sponsor GoDaddy.com. In the United States of America there is a cultural emphasis on "cosmetic fitness" for women. Patrick has to "look right" or wear the "right clothes" to fit in she cannot just be an amazing athlete. I dislike how Danika Patrick did shower scenes and sold her body for the commercials. I think Danika Patrick is a role model for young women. However when she did the commercials it showed young women to get noticed you need to show that you can be sexy.
      I believe Danika Patrick is a strong women that did not need to exploit her body because it just reinforces people to believe that women are just sex objects. I know it was her sponsor but there was definitely a line crossed. Until gender stereotypes and the media insignias changes full gender equity will not be achieved.

Avery Joharchi
Kin 332I
T/TH 9:30-10:45